Training courses

COURSE “THE WORLD OF COFFEE”

Module 1: Coffee Origins, History and Geografy

Module 2: Commercial Classifications

Module 3 – Sensorial evaluation – tasting of coffee

Module 4 – Preservation of raw coffee

Module 5 – Coffee roasting, packaging and maturation. 100 years of tricks and half truths of roasters

Module 6 – Coffee & Health: is coffee good or bad?

Module 7 – The market and consumption of coffee in Italy and in the world

Module 8 – Trends in the Italian market

Module 9 – Main brands market strategies

Module 10 – The drugged market

Module 11 – Duetto Coffe’s sales strategies

Module 12 – Marketing strategies – sell out

Module 13 – The 10 golden rules of Italian Espresso

Module 14 – The programmed technical assistance service and the espresso machines

Duration of the course: 2 days
Cost of the course: € 550 + tax

COURSE “COMMUNICATION AND SALES TECHNIQUES”

Module 1: Communication

Module 2 – Communication into the Bar

Module 3 – Sales Techniques

Duration of the course: 2 days
Cost of the course: € 550 + tax

COURSE “Entrepreneurship – Innovation – Leadership”

Module 1 – The entrepreneur for the italian civil code: who he is and what he does.

Module 2 – From the idea to the business project: the business plan. The setting up of the entrepreneurial project: mission and vision/p>

Module 3 – Company Types

Module 4 – Analysis and market choices: type, size, nature and composition

Module 5 – competitors and customers

Module 6 – Economic and financial evaluation. Definition of budgets

Module 7 – Marketing strategies and marketing mix: product, price, promotion and distribution. Boston Matrix.

Module 8 – Tax Setting

Module 9 – Financial feasibility and sources of financing

Module 10 – Breakeven Point

Module 11 – Human resources management: organization and human factor, styles of leadership, human resources management

Module 12- SWOT Analysis

Module 13 – Managing success

Duration of the course: 2 days
Cost of the course: € 550 + tax