To do this, we need to develop a “customer oriented” marketing strategy: a program of unprecedented annual promotional actions, dedicated and specifically designed for each Bar, aimed at increasing the number of customers and, for each of them, purchases.
Not only. The Duetto Marketing program includes a series of initiatives aimed at transforming the Duetto Bars into coffee shops of excellence where the consumer can not only find the quality of the product, the quality of the service and the competence of the staff involved, but above all the culture of coffee, expressed in all its forms.
Mondo Bar Duetto is, in short, an innovative and young project dedicated to the Bars: the goal is not to sell coffee to the Bars, but to sell and make coffee culture together with the Bar to the final consumer.
It’s the idea of a new kind of Bar, projected into the future!